Vauxhall Motors proudly presents ‘ADAM Illuminates’ – an awesome light-show on the streets of Glasgow and inside Merchant Square that both amazes and surprises.
Scroll down to watch the ‘Vauxhall ADAM Illuminates’ in Merchant Square video.
With the launch of the new Vauxhall ADAM, the show amazed shoppers and diners as the car came to life, breathing and interacting with passers-by. Video mapping trick was used to project light and imagery of animal prints and geometric shapes onto the body of the car.
A soundtrack was played through the Vauxhall ADAM’s 7-channel Infinity sound system, powered by an amplifier and boot-mounted subwoofer.
‘ADAM Illuminates’ sat patiently in Merchant Square's Victorian covered courtyard with weekend revellers in the surrounding bars and restaurants. The Vauxhall ADAM gained masses of attention with reactions captured in the film.
Commenting on the stunt for the Vauxhall ADAM, Peter Hope, Marketing Director said: “The premise behind the Vauxhall ADAM is that it has the freedom to change almost every detail. It’s about fun, surprise and reflecting your style, so the car is about setting trends and not following them. We wanted to catch people unaware and demonstrate a different, unexpected, fun side to the Vauxhall ADAM.”
To find out more about ADAM, visit www.vauxhalladam.co.uk where an 'ADAM configurator' can take people through three individual experiences, JAM (fashionable/colourful), SLAM (racy/sporty) and GLAM (elegant/sophisticated) all illustrating the different styles of trim levels available.
Adam Illuminates was created by Urban Projections and the film produced by Minky Productions.